12 CRM Best Practices to Grow your Sales

12 CRM Best practices, excerpts from the book-The three pillars of Customer relationship

1. Relationship is not transactional but focusing on satisfaction/fulfillment/Success of your Customer
2. Customer Experience = Responsibility of Mktg, Sales, Customer Service, Finance, HR etc.,(Ideally everyone at your organization)
3. Cohesive Team = Complement each other well in the roles without bias.  i.e there is no disconnect between Marketing, Sales, Customer Service team 
4. “Leading By Example”.  Strongly leadership is key to retain relationship with customers. 
5. Single view of Multichannel communications on Email, Mobile, Websites, blogs and social media platforms.  Uniform messaging across these channels.
6. Improving the customer service.  
7. Problem.  Don’t leave the customer along when they have a problem.  This is the best time to build relationship with them.
8. Take Feedback consistently and act upon it for improvement.
9. Communication – Using customer information collected for their benefit
10. Mentor.  Align yourself with a mentor who can guide you to burn your fingers and learn.  Rather you can avoid those mistakes from the inputs from your mentor.
11. Review – “A strong review is highly important for ensuring the delegated activities are accomplished” Review periodically.  Preferably weekly once. It is also seen that Sales professionally who review their goals three times a day have the highest probability to achieve their sales goals.
12. Home and Office. –  “Leave the work behind at office while at home”  How you do anything is how you do everything.  If you are not building a good relationship at home, how are you going to do that with your customer?