4 Customer Needs
Following are the top 4 points customer are wanting as their needs based on our research with 65 top CEOs across the world – Ref ( Three Pillars of Customer Relationship book )
- Solution to their problem instead of pushing a product/service that does not meet their requirement
- Good Customer service post selling the product/ solution
- Long term symbiotic relationship. Customer don’t prefer to keep changing vendors frequently
- Fair price. Please note, price is always seen as the last component. However sellers try to position it first and that is a wrong approach.
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